Accompagnement stratégique et juridique pour la protection de vos marques en Chine. Équipe franco-chinoise basée à Shanghai.
Being a globally recognized brand is not enough to be protected in China. Many European companies, despite their international reputation, have been forced to give up using their own name in the Chinese market.
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Registering a trademark in China is not just about choosing a word or a logo. The Chinese legal system recognizes several distinct types of trademarks, each of which requires careful consideration and...
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In a legal system based on the “first-to-file” rule, China grants no priority to prior use. As a result, many foreign companies—even well-known ones—have had their own names hijacked. Here are...
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In Chinese trademark law, the Nice Classification applies, but the CNIPA imposes specific requirements: subclasses have independent legal value. In other words, registering under class 33 (wines) without including the relevant subclasses...
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In Europe, registering your trademark often seems sufficient. But in China, that’s not the case. Many companies—even well-known ones—have learned the hard way that the lack of local registration can lead to heavy financial losses...
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The Chinese version of a trademark is more than just a translation: it is often the perceived identity of the company in the local market. China recognizes the registration of this version as separate from the original name. Forgetting to...
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Many entrepreneurs register only their logo or their name in French, thinking they are protected. This is a mistake. In China, registering a trademark in Latin characters does not protect the Chinese version...
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Since the beginning of 2021, China has implemented several adjustments in trademark filing management. These changes aim to enhance transparency and speed up processing times. Shortening...
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